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Showing posts with label Linguistics. Show all posts
Showing posts with label Linguistics. Show all posts

Monday, June 04, 2012

Bulletize Your Presentations - Think Like A Mad Marketing Tactics Pro

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I enjoy narratives, explanations, details, wordsmithing, and the subtleties of the English language. I am a natural writer and I am also a natural reader. Sadly, that puts me in about 6.85% [an invented and unreliable statistic] of the populace of the English-speaking nations.  I must discipline myself to distinguish between the art of writing and the art of communications. Hence, this article.

Effective messaging requires maximizing impact in minimal time. This means a employing a tremendous economy with words, reduction of narrative, breaking things down into sharp, brain-piercing pieces, and either providing numbered lists or bulletized lists. These later are preferred.

Here are the facts, and what to do about them:


1.
Today’s reader is riddled with information hitting us from every side.

2. Traditional and online media assault our senses to the point of sensory shutdown.
3. Consequently, today’s reader is strongly attracted to numbered lists.
4. A numbered list promises a starting point, a conclusion, and milestones along the way.
5. A numbered list contains the fewest possible words.
6. A numbered list feels memorable, portable and doable.
7. A reader who would have glanced at your headline and then moved on will often give your message a second look when they see a numbered list.
8. Information in paragraphs feels casual and intimate.
9. Information in a numbered list feels authoritative and useful.

I wish that I could tell you more, but then, I'll simply make you forget about the significance  of what you've just read.

Douglas E. Castle for The Sending Signals Blog and the Mad Marketing Tactics Blog.





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Saturday, February 18, 2012

Body Language: Feet Don't Lie!

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BODY TALK - FEET FIRST...




Non-verbal communication, much of which is body language, is more complex than many people think. Going a working knowledge of body communications requires learning about a number of different subsystems, some of which, at times, can seemingly be at conflict with each other. For example, certain finely-nuanced or internally-conflicted emotions can cause an individual to send seemingly conflicting or inscrutable body language.

Often, general facial expressions seem to conflict with the expression of the eyes. Just as often, an individual will cross his or her arms not out of hostility, but either to keep warm (in a cold room), or to signify self-protectiveness or fear, and not closed-mindedness, hostility or indifference.

To read someone well, you (as the interpreter or interrogator) must understand the subtleties of each of these body language subsystems, how they are integrated and balance each other, and which ones weigh more heavily (in terms of truth of expression) than others. Misreading body language can lead to some unfortunate impressions and some hapless self-fulfilling prophesies.
 
 While the face reveals many of the key body language key clues, the rest of the body fills in the balance of the story. The starting point? The feet. Some experts at reading body language have hypothesized that the  the feet are the most "honest" part of the body and really let you know how someone feels about you.

One theory as to why this might be true, is that people are not as self-conscious about the positioning and movement of their feet (unless they are either playing hopscotch, or are contestants of "Dancing With The Stars") as they are about other more ordinarily studied and discussed body parts and poses. The feet have a very direct connection to mood -- and this is not to be confused with the crossing and un-crossing of legs, which is actually governed by an entirely different non-verbal subsystem.

People tend to be unaware of the fact that their feet are communicating - as such, they tend not to simulate or disguise cues by consciously re-positioning their feet.

The "Feet Cue":

Whether you're sitting or standing, if a person's feet are pointed toward you, that's a signal that that individual is enjoying your company, interested in what you are saying and probably wants to focus his or her attention and time on you. It is an even more positive combination of cues when that person's feet are pointing directly toward you, and if they are slowly moving closer toward you to bridge the spacial gap between your bodies. But if the other persons' feet are angled away from you, odds are that he or she is not focused on either you or what you are saying, and is unintentionally signalling that he or she would prefer to be somewhere else.

At the risk of having my readers and friends groan, when it comes to body language, you might want to start at the bottom. [This could have been far worse...I was thinking about saying something along the lines of "...you've got to learn to accept de feet..." - I actually spared you].

Douglas E Castle for Sending Signals Blog

p.s. Please visit our list of Twitter topics at TwitterLinks Hubspot, choose the ones which look interesting, and follow them. You can always un-follow any of them later -- or more likely, you can always add a few more to follow. They are content-rich, informative and entertaining. But then, I'm sometimes subjective. Thank you.

p.p.s. To simply follow the Twitter account for this blog, click here, on SENDING_SIGNALS.







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Friday, December 23, 2011

Natural Sign Language - Enhanced Communication

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English: A Deaf, Hard-Of-Hearing or Speech-Imp...Image via WikipediaOn a recent trip to Southeast Asia, I learned a great number of things while being in isolated 'conversational' encounters with other folks who spoke almost exclusively Cantonese, while I had only my Americanized English to offer. By the way, if you're a Yank venturing east, remember to boil all water before you drink it.

At first, encounters were awkward as my conversational counterparts and I each tried using some words in our native tongues. But as we became more comfortable, conversation became much more comfortable, efficient and rapid as we simulated to each other (through crude sign language demonstrations of acts, rather like the game of "Charades"), and became responsive by using the most universal signs for "yes," "no," "tell me more, I don't quite understand," "Oh, I get it!," and the ever-popular eye rolling when finding something mutually ridiculous or objectionable.

When we physically (visually and viscerally) demonstrate what we want to say, we are very powerfully effective at communicating on a viable level. The more of this that we do, the more proficient we become at it; the more that we engage in this practice with the same companion, the more intuitive and flowing the thoughts, expressions and communications become.

Here's a thought:

Perhaps our regular communications and messaging to others would become more effective if we incorporated more physical gestures with our verbal conversations. I believe that these gestures add clarity, a deeper emotional understanding of what lies underneath the surface of our words, more emphasis, more memorability and the extra benefit of primitive re-humanizing of ourselves.

When we use these gestures, we become more like teachers and less like preachers.

Try it. You can just nod your head for "yes, Douglas."

Douglas E. Castle for Sending Signals, Taking Command and Braintenance.

p.s. I will definitely endeavor to learn signing, so that I may expand my communication skills to engage in conversations with those who are challenged with impaired hearing. I never realized how important this additional language skill could be -- and it has the benefit of being largely international.







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