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Showing posts with label subconscious. Show all posts
Showing posts with label subconscious. Show all posts

Tuesday, October 23, 2012

Microexpressions: Hints To Subconscious Lies And Doubts.

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In this world of ours, most people believe that all people lie some of the time, and that most people lie a great deal of the time. The 'tells" that indicate that someone is lying to you are very important to recognize. You may change your strategy going forward, you may confront the subject fibber regarding the issue, or you may choose to cease to engage with this person.

Salespersons, negotiators, commanders, team leaders need to read the subtle non-verbal signals of the body in order to make decisions.

What I find fascinating as the author of The Sending Signals Blog is how those persons lying to us are actually not even fully aware that they are lying -- that we, as questioners, sellers, presenters and interrogators can oftimes tell that our counterpart is lying before the fact of the lie has graduated from his or her subconscious or unconscious mind to his or her conscious awareness.

The brief article which follows appears courtesy of  the American Express Open Forum:
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5 Ways to Detect Lying Clients by Reading Their Facial Cues

Mike Michalowicz, Author of The Pumpkin Plan

October 16, 2012
The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.

Once you understand how facial cues work, you can match your clients' words to their actions and “hear” the truth every single time. Here's the beginner's guide to reading facial cues and what your client is really telling you.




























































These five diagrams are deceptively simple but are wonderful illustrations of micro expressions -- those expressions which mean that the person with whom we're speaking is either conflicted, confused or simply lying.

Study well and learn to read micro expressions -- even if the rest of the non-verbal and verbal cues all seem affirming and sincere, these micro expressions are the subconscious mind's way of giving physical expression to internal conflicts.





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Tuesday, September 27, 2011

Illusions: The Power Of Suggestion

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The power of suggestion can manipulate us to either search for, or to actually perceive things that just aren't there. Every illusion has, at its core, some element of misdirection...of leveraging a knowledge of our psychological "default" and "expectations" patterns. Have you ever heard someone say to you, "If you know where to look, you'll find it," or "If you really, really focus intently enough, you'll see it..."? This creates an expectation, an anticipation that something is there to be found.

It's a paradox of communications and perception that we often cannot see things that are in plain sight, but yet we can envision things that aren't even there. Our imagination is the key that causes us to either see or to not see certain things. Ask any magician, hypnotherapist, or fortune teller, and he or she would be inclined to agree with you (albeit not out loud, or in front of clients in the waiting room).

A good description can virtually transport us out of any real setting into one constructed by the gifted, captivating storyteller. Our imaginations crave stimulation -- perhaps this explains why we 'see things' that aren't there, or why we gravitate toward conspiracy theories...or even why we read books of fiction. A good communicator, once having obtained our attention, engages us by commandeering our hungry imaginations. Our minds love to create pictures, just as they like to

The power of authoritative, credible, sensorially-rich suggestion is as potent in every sense as the power of subliminal messaging. The two can even be utilized hand-in-hand for a complementary and synergistic effect. They represent two means of communication which engage us through two different channels.

The picture below truly bears looking at very closely, with your utmost focus and concentration. Allow yourself sufficient time.

























Douglas E Castle [http://aboutDouglasCastle.blogspot.com]


Wednesday, August 10, 2011

Symbols: Split-Second Messaging

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If you know the emotions (through historical associations with events) which can be brought forth by various symbols, you can incorporate those symbols, in various forms - some subtle, and some not subtle at all - into your messaging and marketing to strengthen your communications, branding, memorability and recipient/ audience motivation ... to inspire a more compelling "Call to action." Human Beings follow their emotions first, and justify their resultant actions with intellect and logic.

Remember that a symbol is a seed which plants a story -- sometimes it is the match which lights a fuse -- sometimes it is the key to opening up the receptiveness of a new acquaintance.

And, on occasion, it creates confusion and dissonance -- especially in the case of certain composite symbols, for example:



We are all Students of Behavioral Psychology, both introspectively (as in "What was I Thinking?") and observationally, or objectively (as in "What made her say that?").

As you already know, the mind processes pictures, and information constructed as pictures, much more rapidly and with a greater sense of recall and association than it does words or text. A Picture may truly be worth a thousand words.

Symbols, which are pictures with certain connotations or associations, are the most powerful of pictures. They not only get absorbed into the subconscious, but they are subliminally active and often emotionally-charged. National flags, banners, crests, currency, buildings... every object of importance is embedded with symbols of one sort or another.

Pictures which contain symbols and embedded words or commands (whether readily visible or subliminally visible) are particularly powerful. The viewing audience is quite often unaware of how powerful symbols are, unless they are confronted with very powerful ones (ones that they have been taught to fear or respect): the policeman's badge, the FBI identification card, the cross worn by a priest, the swastika, the Stars and Stripes of the American Flag, traffic signs, automobile dashboard symbols, and the like.

While pictures appeal to the subconscious, symbols (in particular) also have a very powerful emotional charge -- and Human Beings are more readily motivated by emotions than intellect. Deny it as we might, we do things reactively, out of emotion, and we use intellect to rationalize what we have already chosen to do after the fact.

Symbols have power, depth, and tend to leave a lasting impression. Use them wisely

Douglas E Castle @ http://aboutdouglascastle.blogspot.com/

Here are a few more traditional examples:











Related articles for your reference and further exploration:
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Friday, June 17, 2011

An Image Is A Compressed, Compacted Story - Told In A Fraction Of A Second.

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You must visualize a goal in order to achieve it. Even your neighborhood NLP Practitioner will say "visualize" even if he or she actually means imagining some future time (as if it where right here, right now, in the present) in multi-sensorial detail. This is because the vision, the image, is almost always the most powerful part of the imagination experience. Your personal and professional success will largely be determined by your ability to visualize and implement. Your leadership and managerial success will largely be dependent upon your ability to communicate that vision to others.

The Human eye records detailed images in a tiny fraction of a second. It then proceeds to process them consciously. After this, it contuously processes (in great detail, with a high degree of correlative symbolism) the logo image in the subconscious, where "intuitive" or "instinctual" feelings about the image are created. It's rather like "love at first sight."

Your logo is not a decoration. It is a message. It is a symbol... in point of fact, it is a tiny picture of your entire BRAND universe, replete with your personality, attitude and beliefs. It is a messenger in miniature, and is far more memorable than an entire written or oral presentation. Take it very, very seriously. It is a sharp little business promotion tool that can be worth millions of dollars -- or, it can spell stagnation for your otherwise promising business.
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Branding: Your Logo, And The Message That It Sends

Your logo is a critical component of your marketing, media and publicity campaign. It is a messenger.

It is a static picture or typestyle which speaks volumes about your business, product, service or brand in the literal blink of a consumer's eye. It must be memorable, distinctive and must penetrate at a multitude of psychological (conscious and sub-conscious). Your logo is a the shortest but most powerfully efficient form of ideological communication that exists. The mind processes and recalls graphic images much more readily than slogans or copy.

A logo is a first impression, but it remains imprinted on your consumer audience's conscious and subconscious for a long time. You must take care to have this tiny image be the purified, concentrated essence of your identity. A potent logo is worth its weight in unobtainium. It is a holograph of everything that you are. It must be perfect.

The biggest threat to the efficacy of a logo is unintended symbolism, either by the visual similarity to something unsavory, or by the implications which can be drawn by a closer look at what your logo actually says; the first has an immediate effect, while the second tends to smolder. These flaws can undermine a brand.

Eric Lowitt, an author ("The Future Of Value") and professional speaker, is a passionate expert on the increasingly critical topic of sustainability.

He is one of our Senior Advisors and Experts at TNNWC, and recently included the following piece in his Newsletter. It struck home. Hard. I would strongly suggest that you read it carefully, and think of its implications for your brand, as well as for what unintended signals you may be sending with respect to sustainability... among other things.

Note: This article, written by author and strategic corporate planning expert Douglas E Castle was originally published (in various forms) in the Mad Marketing Tactics Blog, Sending Signals! Blog, The TNNWC Supplemental RSS Feed And Email Blog, as well as in The National Networker (TNNWC) Weekly Newsletter.

The excerpt from Eric Lowitt's Newsletter follows:

You Are What Your Corporate Logo Says You Are

In the wake of the vigorous debate about the status of green marketing (and responses like this one and this one), it’s important to remember the powerful message corporations’ logos convey. For example, several years ago, a friend pointed out the subliminal arrow embedded in FedEx’s corporate logo.



Admittedly it took me a couple days to really see it. After all, I was trying to turn the tide of long-term memory—I’ve seen countless FedEx trucks over the years. Only after staring at a FedEx truck for what seemed like an eternity (likely no more than 20 seconds), I finally noticed the arrow. Years later I can’t help but notice the arrow every time I spot a FedEx truck. What is the arrow’s significance? It communicates what the company is about—moving products, and aspirations, forward.

To grasp the power of FedEx’s logo, consider the following logo, used by Sherwin-Williams, best known for its success as a global paint manufacturer. What does this logo convey?



The company’s logo clearly conveys the image of a paint company with global reach. The paint being spilled all over the Earth (with the comment ‘Cover the Earth’) also suggests either that Sherwin-Williams has limited concern about its product’s environmental impact. Sherwin-Williams’s logo isn’t aligned with its measured concern for the environment (as witnessed by its environmental sustainability initiative, called EcoVision). ####

What does your logo say about you? You might wish to design a better one. I know of some people who can do that.

Faithfully,

Douglas E Castle

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NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.


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