Simplifying things is, ironically very complicated. The idea is to capture the essence of the message that you want to transmit, and "bulletize" it -- refine it down to a few memorable, numbered items. It is politically incorrect to refer to this process as "Retardifying" or "Dumminating," despite the fact that both are acceptable Lingovations.
In speaking with D.J. Sherman, the entrepreneurial founder of the company that invented the The MPower Escape Case™, and one of my favorite TNNWC clients, I accidentally found a way to plainly, clearly describe the media processes and targets that every early-stage enterprise must undertake and acquire. Lookee!
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| Get Them Gawking...Get Them Talking... |
Early-stage marketing and promotion of ideas, products, services and people are crucial things. Fortunately, they require only three critical steps. Complete those and you are off to branding, building and filling orders (or filling your calendar with engagements).
Here they are (The Big 3) as they relate to your target audience*:
1) GET THEIR ATTENTION;
2) GIVE THEM A CALL TO ACTION;
3) ENGAGE THEM - FASCINATE THEM.
* As an early-stage enterprise, your three targets are generally: A) angel investors, venture capitalists, credit enhancement sources (all collectively, "capital'); B) prospective distributors, affiliates or licensees (all collectively, "distribution channels"); and C) thought-leaders, experts, gurus, publishers, influencers and credible third-party sources (all collectively, "trend makers") to spread (i.e., buzz, re-tweet, blog about) your idea and needs into NEWS and DEMAND.
Review: Do the 3 Steps For Each Of Your 3 Targets...
1) CAPITAL;
2) DISTRIBUTION CHANNELS; and
3) TREND MAKERS.
Faithfully,
Douglas E Castle
http://aboutdouglascastle.blogspot.com/
http://www.tnnwc.com/
Now, go to D.J.'s preliminary website at http://www.case-solved.com , and see something hysterical. What could be funnier? The fact that you'll likely own one of these things within the next two years. Talk about laughing all the way to the bank.....
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