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Showing posts with label NLP. Show all posts
Showing posts with label NLP. Show all posts

Monday, February 06, 2012

Eye Movements And Your Thinking...

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Your eye movements are incredibly revealing about what you are thinking. This is simply because specific types of eye movements correlate with the mental faculties (parts or functions of the brain) that you are accessing. The eyes truly are the windows to the soul -- and, quite often the signals of your intention.

NLP practitioners, neuroscientists, psychologists and even poker players have long-realized that different eye movements tell about 1) the person, in general, and 2) what part of the mind or type of thinking the same person is going through in response to a stimulus or question.

According to neurological research, eye movement both laterally and vertically seems to be associated with activating different parts of the brain. In the neurological literature, these movements are called lateral eye movements (LEM) and in NLP, 'eye accessing cues' because they give us insights as to how people are accessing information.

To get an idea how your eyes move, consider the following questions. For each question, as you think of the answer (think first, to allow your eyes to move naturally) notice the direction(s) of your eye movements (up, down, or to the left or right side) or, if your eyes do not seem to move (although they always are -- just at very rapid intervals) notice if you have a sense that you tend to looking in a certain direction (even if only for a fraction of a second).
  1. What is the color of your car?
  2. What will you look like in 25 years?
  3. What does your favorite music sound like? Think of a favorite song.
  4. What would your voice sound like if you were speaking with a mouth full of mouthwash?
  5. When you talk to yourself aloud, what type of voice do you use?
  6. What does it feel like to be in a nice, warm, relaxing, Japanese bath?
Your eyes probably had an almost magnetic, automatic tendency to look up for the first two questions, to the side for the next two questions, and down for the last two questions. In general, if you are constructing or visualizing a picture in your mind, your eyes will tend to go up to the left or the right; for sounds, they'll tend to move laterally to the left or right; and downward to the left or right for recalling feelings or when you talk or think about talking to yourself.

More specifically, if you are right-handed, you may have noticed the following (for people who are left handed, interchange left and right in the following text):
  • Question 1 - eyes up and to your left. This is a question about something you have seen before and hence you remembered it -- visual remembered (VR).
  • Question 2 - eyes up and to your right. This is a question about something that I assume you have not seen before and hence you constructed this picture - visual constructed (VC).
  • Question 3 - eyes on the horizontal plane to your left. This is a question about something you have heard before - auditory remembered (AR).
  • Question 4 - eyes on the horizontal plane to your right. This is a question about something you have not heard before - auditory constructed (AC).
  • Question 5 - eyes down and to the left. This is a question about your self talk - auditory digital (Ad).
  • Question 6 - eyes down and to the right. This is a question about your feelings- kinesthetic (K).
Note: The above eye patterns are how your eyes would move if you are right-handed. The following picture describes the eye patterns for a right-handed person as you look at them - please note this distinction. These patterns are fairly consistent across all races, with the possible exception of the Basques, who appear to have a number of exceptions to the rule. For many left-handed people, the chart is reversed i.e. mirror image.


Looking at the Other Person (NOTE: special thanks to my fourth-grade substitute teacher for serving as our model)
NLP Eye Accessing Cues
Here are some questions or stimuli, and what your friend's eye's will tell you about what part or function of the brain he or she is accessing:

Visual Remembered
What is the colour of the shirt you wore yesterday?
Which of your friends has the shortest hair?

Visual Constructed
What would your room look like if it were painted yellow with big purple circles?
Can you imagine the top half of a tiger on the bottom half of an elephant?

Auditory Remembered
What does your best friend’s voice sound like?
Which is louder, your door bell or your telephone?

Auditory Constructed
What will your voice sound like in 10 years?
What would it sound like if you played your two favourite pieces of music at the same time?

Auditory Digital
What is something you continually tell yourself?
What are your thoughts about this article?

Kinesthetic
What does it feel like to walk barefoot on a cool sandy beach?
What does it feel like when you rub your fingers on sandpaper?

The following was extracted from the BigThink Weekly IdeaFeed Newsletter. Please give it a quick read, and then hit the "BACK" button on your browser in order to come back for interesting implications and conclusions:


CREATIVE PROCESSES
Eyes Are the Windows to the Brain
Who a person is relates to how they move their eyes, says cognitive scientist Dr. Aaron Risko. New eye-tracking technology is giving researchers more insight into how someone thinks.
READ NOW

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Using Eye Patterns to Gauge Truthfulness or Congruence

If a person is describing something that they have seen or heard, then his or her eyes should primarily move to the visual or auditory remembered positions. However --- if a person is making something up, then his or her eyes will tend to move to visual or auditory constructed, indicating that the person is constructing some part of the situation they are describing. This may indicate that the person is either uncertain or untruthful about what they are thinking. But there is indeed a big difference between being uncertain or deliberately untruthful. Either one of these tasks requires the use of reconstructive thought.

Be very careful before assuming that someone is being untruthful. For example, suppose you were to ask me a question about something that I had never thought about before. To formulate an answer, I might have to look at or hear one or more pieces of true information in a way or context in which I had never done so previously. In this situation, I would be constructing an answer and my eyes would most likely move to the visual or auditory constructed positions.

Trying to assess what or how a person is thinking utilizing eye movement tracking alone is indeed helpful, but when combined with other body signals and nonverbal communication, your "reading" of the other person becomes much more reliable.

Douglas E Castle for Sending Signals Blog, Braintenance Blog, Taking Command Blog and, of course, TwitterLinks Hubspot Blog.






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Friday, June 17, 2011

An Image Is A Compressed, Compacted Story - Told In A Fraction Of A Second.

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You must visualize a goal in order to achieve it. Even your neighborhood NLP Practitioner will say "visualize" even if he or she actually means imagining some future time (as if it where right here, right now, in the present) in multi-sensorial detail. This is because the vision, the image, is almost always the most powerful part of the imagination experience. Your personal and professional success will largely be determined by your ability to visualize and implement. Your leadership and managerial success will largely be dependent upon your ability to communicate that vision to others.

The Human eye records detailed images in a tiny fraction of a second. It then proceeds to process them consciously. After this, it contuously processes (in great detail, with a high degree of correlative symbolism) the logo image in the subconscious, where "intuitive" or "instinctual" feelings about the image are created. It's rather like "love at first sight."

Your logo is not a decoration. It is a message. It is a symbol... in point of fact, it is a tiny picture of your entire BRAND universe, replete with your personality, attitude and beliefs. It is a messenger in miniature, and is far more memorable than an entire written or oral presentation. Take it very, very seriously. It is a sharp little business promotion tool that can be worth millions of dollars -- or, it can spell stagnation for your otherwise promising business.
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Branding: Your Logo, And The Message That It Sends

Your logo is a critical component of your marketing, media and publicity campaign. It is a messenger.

It is a static picture or typestyle which speaks volumes about your business, product, service or brand in the literal blink of a consumer's eye. It must be memorable, distinctive and must penetrate at a multitude of psychological (conscious and sub-conscious). Your logo is a the shortest but most powerfully efficient form of ideological communication that exists. The mind processes and recalls graphic images much more readily than slogans or copy.

A logo is a first impression, but it remains imprinted on your consumer audience's conscious and subconscious for a long time. You must take care to have this tiny image be the purified, concentrated essence of your identity. A potent logo is worth its weight in unobtainium. It is a holograph of everything that you are. It must be perfect.

The biggest threat to the efficacy of a logo is unintended symbolism, either by the visual similarity to something unsavory, or by the implications which can be drawn by a closer look at what your logo actually says; the first has an immediate effect, while the second tends to smolder. These flaws can undermine a brand.

Eric Lowitt, an author ("The Future Of Value") and professional speaker, is a passionate expert on the increasingly critical topic of sustainability.

He is one of our Senior Advisors and Experts at TNNWC, and recently included the following piece in his Newsletter. It struck home. Hard. I would strongly suggest that you read it carefully, and think of its implications for your brand, as well as for what unintended signals you may be sending with respect to sustainability... among other things.

Note: This article, written by author and strategic corporate planning expert Douglas E Castle was originally published (in various forms) in the Mad Marketing Tactics Blog, Sending Signals! Blog, The TNNWC Supplemental RSS Feed And Email Blog, as well as in The National Networker (TNNWC) Weekly Newsletter.

The excerpt from Eric Lowitt's Newsletter follows:

You Are What Your Corporate Logo Says You Are

In the wake of the vigorous debate about the status of green marketing (and responses like this one and this one), it’s important to remember the powerful message corporations’ logos convey. For example, several years ago, a friend pointed out the subliminal arrow embedded in FedEx’s corporate logo.



Admittedly it took me a couple days to really see it. After all, I was trying to turn the tide of long-term memory—I’ve seen countless FedEx trucks over the years. Only after staring at a FedEx truck for what seemed like an eternity (likely no more than 20 seconds), I finally noticed the arrow. Years later I can’t help but notice the arrow every time I spot a FedEx truck. What is the arrow’s significance? It communicates what the company is about—moving products, and aspirations, forward.

To grasp the power of FedEx’s logo, consider the following logo, used by Sherwin-Williams, best known for its success as a global paint manufacturer. What does this logo convey?



The company’s logo clearly conveys the image of a paint company with global reach. The paint being spilled all over the Earth (with the comment ‘Cover the Earth’) also suggests either that Sherwin-Williams has limited concern about its product’s environmental impact. Sherwin-Williams’s logo isn’t aligned with its measured concern for the environment (as witnessed by its environmental sustainability initiative, called EcoVision). ####

What does your logo say about you? You might wish to design a better one. I know of some people who can do that.

Faithfully,

Douglas E Castle

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Tuesday, August 07, 2007

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ANCHORING: TALK AND TOUCH.


Dear Friends:


A popular technique, borrowed from hypnotherapy and Neuro-Linguisitic Programming, is called "anchoring". When a key thought, image, or group of spoken words is combined with a delicate, yet definite and ever-so-slightly lingering touch (usually to the top of the hand, the fingertips, the shoulder, elbow or the knee), the suggestion becomes anchored in the subconscious of the recipient.


Some believe that this is due to some crude manifestation of accupressure, electromagnetism or perhaps some type of somatic intelligence. Happily, the reason that it is effective (and it is) is far less important than the fact that it works.


The next time that you pay someone a compliment, ask for a favor, offer a corrective suggestion, or give an instruction, accompany the verbal communication with an anchoring physical cue to make it more memorable and effective.


Touch adds significance, especially if it is accompanied by eye-to-eye contact.


Now get out into the field and experiment!


Faithfully,


Douglas Castle
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