LEADS! Get More...

Share this ARTICLE with your colleagues on LinkedIn .

Do Not Read This: The picture with the embedded text below is a cheesy, stereotypical parody of many ads for companies which claim that that can bring your blog or website "tons of FREE traffic!," all while you are asleep and your computer is on autopilot. This is not a real ad for any real product or service, almost none of which are worth a second of your time to research. Want traffic? Have great content (about ideas, products, services or causes), perfect SEO, great buzzworks, some provocative news releases, dynamic feeds, a stunning logo, a wonderful page design, intuitively simple site navigation, high-readership backlinks and a huge bankroll to provide for all of this -- OR -- go to the TNNWC BUZZWORKS BuzzBaristas and have brilliant minds work within your budget to make it happen for you. There. I feel better. - Douglas Castle

TRAFFIC! GET MORE...

This is not an article about getting traffic. It is an article about how very busy, media-barraged people actually read what you write. Even if you were an "A" student is Ms. Moore's English Class at JFK High, you will find that a wonderful command of the English language (deluxe with proper spelling, grammar, syntax, poetic devices, literary references and superlative sentence structure), you scholarly approach to writing might be a tremendous liability.

Want to get your message across? People have to notice it first. You cannot tell an interesting story -- no one has the patience for it. You can't tell the joke -- you must put the punchline first.

As they say in the wordslinging wild west (this is all a bunch of B.S., but I thought it would add some fun to an otherwise dry subject) - "You better 'splain fast, son. You got, oh, mebbe twenty seconds 'afore I fill you with lead. 's matter? Cat got yer tongue?"

If you want to get your audience's attention to your message, here's what to do (I would call these "tips", but then they would be taxable):

1. Your message must be no longer than seven words, and less than 140 characters in length;

2. The "Payload Word" - the exact word which referencing your subject matter MUST come first....qualifiers, such as "free," and "on autopilot," "lasting more than four hours" must come second.

3. Speak in PLAIN TERMS. You must eschew obfuscation and obscure allegory. (ahem).

4. The first word is the most important part of your attention-grabbing strategy. The first three words, together, are your "grabbers".

5. Get their attention first. Once you've won that, then (and only then) can you qualify, explain and dignify what you are truly trying to communicate about.

Practical Example:

Two policemen in a patrol car answer a call about a domestic disturbance in a gang-dominated, poverty-striken, dead-ended neighborhood. As the police leave the car, to "investigate", one officer sees a fellow armed with a Glock, raising the weapon to aim it at his partner. The officer, making this observation does not say, "Excuse me, partner, but I am under the distinct impression that a chap standing to the right of the doorway is brandishing a handgun and might intend you ill. I would suggest that you get down on the ground and roll back behind the door of our police cruiser, where you are less likely to suffer the impact of a bullet tearing through your unprotected neck. What say?" Nope.

The officer yells, instead, at the top of his voice, without any hesitation, "GUN! Get down!"

That is a more effective attention-getter.

Faithfully,

Douglas Castle
--------------
Join TNNWC. Now. Get benefits today. Membership is still free. Go to http://www.tnnwc.com/, and click on the "JOIN US" button.

MAD MARKETING TACTICS™ !

Get MAD... Get CRAZY... Get MOVING... Get ATTENTION!

Visit us at http://MadMarketingTactics.blogspot.com

TNNWC Group, LLC, in Brief

TNNWC Group, LLC empowers emerging enterprises locally, worldwide and inter-globally by providing 1) informational publications and products; 2) an indispensible suite of crucial, unparalleled services for business planning, development, growth, marketing and capitalization, which are offered to all of our Members who are all 3) interactively involved within a growing, mutually-supportive collaborative, cooperative community of individuals and businesses. We are run by entrepreneurial people, and we live to serve entrepreneurial people and the business initiated through their inspiration… from the garage-based technological start-up, to the “small business” wanting to break free of its limitations and grow larger at an accelerated but sustainable pace. We Empower Emerging Enterprises™ - not with “happy talk” and “grandiose ideas”… but with real tools and expert interpersonal guidance to use each of them for their optimal effectiveness. Visit us at TNNWC Group, LLC. - Join us. We have so much to offer you. Our philosophy is simple: UNITE AND CONQUER.

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

***