Be consistent in your messaging. Be constant in your messaging. Beat your drum loudly and continuously.
Repetition isn't merely boring -- it's an essential part of the learning process which is almost universally regarded as annoying. But people secretely need it.
Repetition isn't merely boring -- it's an essential part of the learning process which is almost universally regarded as annoying. But people secretely need it.
Ironically, repetition also builds credibility, memorability and familiarity.
All of the above-mentioned things also generate sales and pull market share.
Many of the people who claim to love the "excitement and challenge of change" and the prospect of a "new adventure" are full of crap. They just want to seem interesting. They actually want to cuddle up to the familiar. People are frightened of change.
Grab 'em just when they think they're safe.
Lather. Rinse. Repeat. Annoy.
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